For contractors and home-service businesses

Win the jobs you’re too busy to call back.

Simple automations that answer new inquiries and chase open quotes and unpaid invoices, using the tools you already have.

A flooring installer kneels on a bare floor in an empty, sunlit room.

Seven automations, from first call to final invoice.

Start with the one that costs you the most. Each runs on the tools you already use, and hands the conversation back to you when a person should step in.

Winning the job

A lead comes in. An estimate goes out.

Before the work

The job is on the calendar.

After the work

The job is done.

Every morning

Before you head out.

Works with

  • QuickBooks
  • Xero
  • Stripe
  • Square
  • Gmail
  • Outlook
  • Google Calendar
  • Calendly
  • Twilio
  • Facebook Lead Ads

Don’t see your tool? If it sends email or has a login, I can likely connect it.

Websites and custom software, too.

Managed website

Built for your business and kept up to date every month.

  • Five core pages
  • A project gallery
  • A quote form
  • Monthly updates
Ask about a website

Development & AI consulting

Custom software, AI that drafts and sorts while a person reviews it, and a straight second opinion before you spend money.

Explore consulting

See pricing

Software I’ve built for the trades.

Two working business applications that I keep improving. The code for both is public on GitHub.

SqFt

862 commits

For flooring contractors

A workspace for flooring contractors to manage customers, measure rooms, build estimates, collect approvals, schedule crews, and invoice jobs.

View on GitHub

Suds

25 commits

For solo mobile detailers

The back office for a one-person mobile detailing business: bookings, jobs, invoices, and the marketing that comes after.

View on GitHub

Commit counts reflect GitHub default-branch history reviewed October 17, 2026.

Alex Hall
Alex Hall

Hi, I’m Alex.

I’m a software engineer with nine years of professional experience. I set up the follow-up that slips through the cracks for contractors and home-service businesses, then keep it running.

Who you talk to
Me. You talk directly to the person doing the work.
Before we start
We agree on the scope, the cost, and what done looks like.
Your tools
I work with the software you already have. Sometimes a setting you already pay for is all you need.

Tell me what needs fixing.

Describe where follow-up slips, or ask for a free 20-minute workflow review. If automation isn’t worth it for you, I’ll say so.

Sending opens a pre-filled email to Alex in your email app. This site doesn’t store what you type.